In the heart of the theatre district and the exhilarating spirit and landmark innovative digital outdoor advertising of Times Square, yet just steps from Sixth Avenue’s business and media corridor. AKA Times Square is appropriate for visitors looking for nightlife as well as those in town on business. Located on a quiet stretch of West 44th Street between Broadway and Avenue of the Americas, the completely modernized property is close to Radio City Music Hall and the Rockefeller Center, surrounded by quintessential Broadway theatres such as the Lyceum and the Booth, as well as exciting smaller venues such as the not–for–profit Roundabout Theatre Company, and is just blocks from the headquarters of industry giants Price Waterhouse Coopers, Paine Webber, Time Warner, and NBC.

In the apartments there is custom furniture and bedding with exclusive rem mattresses, egyptian cotton linens, and selection of pillows. There is also stainless steel appliances and quartz zodiac countertops with frosted glass back splash.